Principles of E-Commerce (MKT 282) - Spring 2013

MKT 282 Principles of E-Commerce (3 cr.) Studies the culture and demographics of the Internet, on-line business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels over the Internet, and the execution of marketing strategy in computer-mediated environments. Presents case histories of successful Web applications. Lecture 3 hours per week.
CLS#
:
26851 (Use this number to enroll at myCVCC)
Term
:
Spring 2013
Subject
:
Marketing
Course
:
Principles of E-Commerce (MKT 282)
Section
:
01MA
Book
:
Session
:
Regular (16 week)
Delivery Mode
:
Regular Lecture
Credits
:
3
Room, Day, Time & Instructor
:
 Amherst Hall 2402
R
7:00 - 9:40 PM  
Deborah Windsor
Location
:
Main Campus
Enrollment
:
Currently 13 of 20.
Special Notes
: