Principles of E-Commerce (MKT 282) - Spring 2013
MKT 282 Principles of E-Commerce (3 cr.) Studies the culture and demographics of the Internet, on-line business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels over the Internet, and the execution of marketing strategy in computer-mediated environments. Presents case histories of successful Web applications. Lecture 3 hours per week.
(Use this number to enroll at myCVCC)
Principles of E-Commerce (MKT 282)
Regular (16 week)
Room, Day, Time & Instructor
7:00 - 9:40 PM
Currently 13 of 20.