Principles of Marketing (MKT 100) - Fall 2012

MKT 100 Principles of Marketing (3 cr.) Presents principles, methods and problems involved in the marketing of goods, services and ideas to consumers and organizational buyers. Discusses present-day problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of the marketing mix and market research, plus legal, social, ethical, e-commerce and international considerations in marketing. Lecture 3 hours per week.
CLS#
:
44323 (Use this number to enroll at myCVCC)
Term
:
Fall 2012
Subject
:
Marketing
Course
:
Principles of Marketing (MKT 100)
Section
:
02WA
Book
:
Session
:
Regular (16 week)
Delivery Mode
:
Web-based    (To learn more, click here.)
Credits
:
3
Room, Day, Time & Instructor
:
virtual class
Irene Wheeler
Location
:
Virtual
Enrollment
:
Currently 14 of 20.
Special Notes
:
Students should log into this Blackboard course on the first day of classes. E-mail instructor at WheelerI@cvcc.vccs.edu using your CVCC e-mail account with questions. Students must have headset/microphone equipment for web conference sessions. Proctored testing.