Principles of Marketing (MKT 100) - Fall 2013
MKT 100 Principles of Marketing (3 cr.) Presents principles, methods and problems involved in the marketing of goods, services and ideas to consumers and organizational buyers. Discusses present-day problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of the marketing mix and market research, plus legal, social, ethical, e-commerce and international considerations in marketing. Lecture 3 hours per week.
(Use this number to enroll at myCVCC)
Principles of Marketing (MKT 100)
Regular (16 week)
Room, Day, Time & Instructor
Students should log into this Blackboard course on the first day of classes. E-mail instructor at WheelerI@cvcc.vccs.edu
using your CVCC e-mail account with questions. Proctored testing