UNIT	UNIT	GOAL		OBJECTIVE		COST	FUND SOURCE	RATIONALE	PERFORMANCE INDICATOR			ETF	F	G/O	LF	M&O	TF	W
102	Institutional Advancement	102-01-00	Engage CVCC alumni	102-01-01	Through special events, publications, and web page engage alumni in the College's mission.	$                        -		This position coordinates current and future alumni association activities such as CVCC Alumni Open, A Community A-Fair, Outstanding Alumnus selection, and Graduation Dinner.	Increase engagement of the CVCC alumni.			0	0	0	0	0	0	0
102	Institutional Advancement	102-01-00	Engage CVCC alumni	102-01-02	Continue the current part time position of alumni coordinator	$              28,000	M&O	This position coordinates current and future alumni association activities	Alumni participation and investment in the College.			0	0	0	0	28000	0	0
102	Institutional Advancement	102-01-00	Engage CVCC alumni	102-01-03	Renovate 5119 to Alumni Office	$              14,500	W	Develop Alumni participation in College's mission.				0	0	0	0	0	0	14500
102	Institutional Advancement	102-02-00	Conduct a Special Gifts Campaign to support Scholarships for First-Time, Part-Time students.	102-02-01	Raise $250,000 in restricted endowment funds to support first-time, part-time student scholarships.	$                        -		Increased enrollment and rising tuition costs may hinder first-time, part-time students the opportunity to enroll at CVCC.	Participation in the campaign by faculty/staff, CVCC Foundation board of directors, and regional foundations and individuals.			0	0	0	0	0	0	0
102	Institutional Advancement	102-03-00	The Marketing and Public Relations Committee with the Dean of Enrollment Management will develop strategies to increase enrollment.	102-03-01	Increase enrollment by 2% through four cycles, admission and curriculum cards, admission events, course schedule, advertising and web page.	$              82,000	M&O	Increased enrollment will result in additional funds for the institution.	A 2% enrollment increase.			0	0	0	0	82000	0	0
102	Institutional Advancement	102-03-00	The Marketing and Public Relations Committee with the Dean of Enrollment Management will develop strategies to increase enrollment.	102-03-02	Continue production of the CVCC Alumni magazine that communicates to the College's friends the accomplishments of students, faculty and staff.	$                        -		External communications is necessary to successfully garner alumni and friends support of the College's mission.	Alumni and friends support of the College.			0	0	0	0	0	0	0
102	Institutional Advancement	102-04-00	Conduct an annual fund to support faculty/staff development, scholarships, and the purchase of instructional equipment.	102-04-01	Raise unrestricted funds totaling $66,000 and $300,000 in restricted funds	$                        -		Annual grant to the College for faculty/staff development, scholarships and online course development.	Receive $66,000 in unrestricted gifts and $300,000 in restricted gifts.			0	0	0	0	0	0	0
102	Institutional Advancement	102-05-00	Marketing and public relations will communicate with current and past students and the citizens of Region 2000.	102-05-01	Weekly articles will appear in daily and weekly media outlets that inform the public about individual and institutional accomplishments and needs.	$                        -		To communicate the CVCC mission in service to Region 2000.	Weekly coverage of the college's performance toward it mission.			0	0	0	0	0	0	0
102	Institutional Advancement	102-05-00	Marketing and public relations will communicate with current and past students and the citizens of Region 2000.	102-05-02	Continue funding for the part time marketing and public relations coordinator	$              28,000	M&O	This dedicated position produces weekly media stories, media releases concerning college and student events, semi annual alumni publication, coordinates special events and fields media inquiries. Coordinates college marketing buys.	Increase visibility of CVCC in the region as measured by numbers of print media and broad cast stories			0	0	0	0	28000	0	0
102	Institutional Advancement	102-05-00	Marketing and public relations will communicate with current and past students and the citizens of Region 2000.	102-05-03	Increase marketing and public relations budget in order to expand the College's marketing reach to Region 2000.	$              10,000	M&O	With Centers in five locations throughout Region 2000 additional funding is required to meet expanded marketing demands.	Increased enrollment at CVCC and at its outreaching centers.			0	0	0	0	10000	0	0